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Posted on Dec 14, 2018

How to keep your business 'open' over Christmas - even though you are relaxing on the beach 🏖

The online world is like New York City - it never sleeps. There is always a chance someone, somewhere is looking at your site and your social feeds.

Make sure your online presence is present this fes...

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Posted on Dec 14, 2018

How to make your audience feel great

Human beings LIKE to feel great! In fact, we spend a lot of time, money and energy making ourselves feel better about … ourselves.
Nobody likes to be made to feel bad. However, when you don’t see the people ‘browsing your business’ online, how do you know wha...

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Posted on Dec 3, 2018

If you are a business who does business online (quick check, take down your website and turn off your email – if you still have a business after 1 month, you probably don’t need to read this ;-), and you don’t have an opt-in and you’re not harvesting new subscribers, you are passing up a huge val...

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Posted on May 4, 2018

Knowing your audience is more than creating a persona – personas, psychographics and buyer profiles are fun to create and useful to direct your marketing, but for content marketing, if you really want to get find what resonates - what you really need is a big list of their problems.

The common...

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Posted on May 4, 2018

Ahhh the Internet – the greatest time saving invention that was ever added to our to-do lists.
Online marketing, in-bound marketing, social media strategy, blogging, SEO – it sounds like a bunch of jargon that ultimately adds up to more things you don’t fully understand, yet feel obliged to do a...

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Posted on Apr 16, 2018

Content marketing is essential for businesses who are looking for sustainable, long term strategies to grow their business over the next 5 to 8 years.

Many service-based businesses rely on online marketing to find new clients. Content is a critical part of starting relationships on the internet....

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